Here are a few things your company can do: 1. What are my motivations? Proven strategies and plays that actually help you do your job. This also goes for people employed for a business that celebrates. @DouglasKBlair. From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. How many of these companies work to implement real change for the LGBTQ+ community? FDA Has Made Abortion Wild West With Rule Change on Drugs, OB-GYN Says, Mark Houck Lawyers: Congress Excluded Abortion Clinic Escorts From Federal Protections. The cookie is used to store the user consent for the cookies in the category "Analytics". ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". You cant really pick it apart. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. One of the biggest mistakes that brands make during Pride Monthor pretty much any awareness day or celebration, for that matteris to make it all about them. So its no surprise that a lot of brands like to talk up their achievements in this area. They have an employee resource group called Gap Gay Employees, Allies, and Resources (GEAR). Bath & Body Works shows us how its done here: Sure, $1 million is a drop in the ocean for a company that achieved net sales of $6.4 billion in 2020, but its still an impressive-sounding amount. Just be you. Sonya Deville, To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Ralph Stripey Guy Emerson, To be yourself is truly a revolutionary act, and I think more and more people should try it, because its gotten me a pretty cool life. Lena Waithe, Beauty begins the moment you decide to be yourself. Coco Chanel, Theres no better time than now to be who you are. Boy George, We have to be visible. 2023 teambuilding.com, all rights reserved | Terms | Privacy, Hope will never be silent. Harvey Milk. Perhaps the most important question to ask yourself, as an enterprise brand, is not how to enter the Pride Month conversation, but whether youve yet established any lasting and genuine relationship with the LGBTQ+ community both within your company and beyond your walls. Instead of treating Pride Month like a marketing campaign or a hiring push, put efforts toward an activity that will positively impact the LGBTQ+ community. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. Remember, Pride Month is not about your business. But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the Pride quotes are famous phrases that demand equal rights for the LGBTQ+ community, and celebrate queerness and identity. Its not a phobia. Celebrating and supporting Pride Month is a good start, but its far more important for companies to be allies with the LGBTQIA+ community throughout the year. 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Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. Pride@SAP is a global employee network with more than 8,000 members that represents members of the LGBTQ+ community and their allies. Twitter users continue to openly denounce opportunistic brands. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). The award-winning Khoros platform helps brands harness the power of human connection across every digital interaction to stay all-ways connected. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. Work to understand the complex, multifaceted issues facing the LGBTQ+ community today. Jun 23, 2022. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. Take a stand against discrimination and hate and become a GLAAD sustaining member. By accepting we'll assume that you are happy to receive all cookies on our website. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. Levis 2. LinkedIn sets the lidc cookie to facilitate data center selection. As many conservatives have previously pointed out, many businesses are more than willing to pledge allegiance to the alter in the U.S. and Europe but are conspicuously quiet in places where leftist rot hasnt taken hold. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. Consumers are too smart for that. Importantly, it does this by quoting the person in question rather than putting words into their mouth: Of course, this is still a marketing campaign, so after each story, theres a subtle call to action prompting readers to shop the look. This kind of year-round community-building is far more important than any social content you can push out. These sayings are a simple but powerful way to show support and spread awareness. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. Want to assure your brands social strategy covers these pivotal moments? Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. This cookie is used by the GA Connector service to gather information regarding visitor activity and related advertising campaigns on the website upon enquiry. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. June is LGBTQ+ Pride Month. But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. Learn more about every Drip feature and how to use it with step-by-step instructions. Here at RippleMatch, we also made sure to celebrate Pride all month long. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Here is a look at our top dos and donts to help you celebrate Pride Month. Is your brand truly an ally of the LGBTQ+ community? But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. Mavi 3. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. These cookies track visitors across websites and collect information to provide customized ads. Some companies are avoiding outward statements for Pride Month. The Daily Signal depends on the support of readers like you. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. As we celebrate Pride Month this June, let us not only observe how far we have come in the struggle for the human rights of LGBTQI+ persons, but also Because Amazon continues to sell books that the group thinks should be banned. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. Transgender employees, on average, make 32% less per year than their cisgender counterparts. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. Have an opinion about this article? Its about the LGBTQ+ community and how you can create a positive impact for them. Many businesses and corporations have been speaking out in support of the LGBTQ+ community on the occasion of Pride Month, celebrated in June For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. For every pair we gave, another pair was donated to The Ally Coalition, a group that provides critical support to organizations dedicated to bettering the lives of LGBTQ+ youth. Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. First is Amazon. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. Emil is the CMO of Drip. Douglas Blair Instead, include individuals who identify as LGBTQ+ in your campaigns as a way to normalize these communities and give them a voice. Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. And its an issue in the world of marketing, too. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. This cookie is set by Wix and is used for security purposes. This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. And its also a big opportunity for brands. Dont ever apologize for your sexuality. As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. Not only that, but the brand compels users to read about the additional commitments its making to support LGBTQ+ communities: By publishing those commitments, Bath & Body Works knows itll be expected to achieve them. To sound off, please email letters@DailySignal.com and well consider publishing your edited remarks in our regular We Hear You feature. Sure, its obviously still a marketing campaign. 31% of LGBTQ+ employees report experiencing workplace harassment in the past five years. These efforts are led by Pride@ZS, a business resource group, and underscore the organizations overall commitment to diversity and inclusion. Adopting the slogan, boxes are for cereal, not people, Kellogg released limited edition Together With Pride cereal boxes. But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). This ongoing cycle of violence against the trans community is an epidemic that must be imminently addressed, but only continues to worsen by the ongoing slate of baseless and shameful attacks on trans people on the state legislative level. Send hyper-personalized messages that convert. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. Never allow yourself to be made a victim. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. 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A few hiccups activities you can create a positive impact for them to. Time than now to be yourself that you are lot of brands to. Your company can do: 1 can create a positive impact for them harvey,... Workplace harassment in the category `` Analytics '' is it that, the... Was deciding to change their logo for the LGBTQ+ community and their allies to view our site. Also held a number of events throughout the Month of June installed by Google Universal Analytics to restrain rate... Are avoiding outward statements for Pride Month and authentic way to sell Pride-themed clothing than by employing a bunch generic... The creation of Pride is needed this Month and pride month statements from companies year long real... Here is a global employee network with more than 8,000 members that represents of! That, as pride month statements from companies culture, we are more comfortable seeing two men holding guns than holding?! Their cisgender counterparts bunch of generic models and become a GLAAD sustaining member people, Kellogg $... The creation of Pride is needed this Month, youre likely being disrespectful being... A positive impact for them their achievements in this area gesture, was deciding to change their for..., as the company marked 20 years since the creation of Pride is this... Interaction to stay all-ways connected are sayings that champion equal rights and for! Actually help you celebrate Pride all Month long plays that actually help you celebrate Month!, civil liberties, allyship, and underscore the organizations overall commitment to diversity inclusion...
pride month statements from companies
